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| Image credit courtesy by vector open stock. |
Since the World Cup generates this level of identification, it presents a great opportunity for businesses to increase their sales. The client on the world time is passionate and happy customers, what better mood to buy? The Ecommerce can benefit greatly from this, being the fastest and simplest way to make a purchase.
Sporting goods, tickets, t equipment, electronics, and World Cup merchandising product categories will benefit most from the 2014 World Cup. Those traders selling other products can generate more sales with a marketing strategy aimed at generating identification between the viewer / customer and your product, emphasizing the shared sentiment World Cup.
Such is the case of P & G to promote their products (not directly related to the world) launched a campaign of 'Fan trainer' linking everyday products with the fan of the World Cup.
Your online store should be prepared to receive a larger volume of visitors than usual, that's why you then share 7 tips and graphics to increase sales of your online shop taking advantage of the World Cup-Brazil 2014
1. Promotions and coupons
A World Cup is held every 4 years, it is for this reason that we must seize the moment launching aggressive offers. About your products generating customer with World Cup themed promotions and discount coupons valid during the period of the tournament. You can also give World Cup merchandising products and customers above a certain amount on shopping; or those who purchase a given product in your store.
Two. Generates creative email marketing campaigns
The usefulness of email marketing is unquestionable . When generating sales, this tool gets (usually) better than social networking. Tools like MailChimp or sendblaster allow manage your online database and create landing pages (or landing) targeting specific customers.
There are some key points to create a successful email marketing campaign: in general, be sure to get to know your target audience and the message you are sending match what you expect.
Three. Optimize your website for SEO
A well optimized website for SEO (Search Engine Optimization) will appear better positioned in search engines, thereby directing it towards a more qualified traffic. For that, you need to be sure that the public is coming to your ecommerce site through the right keywords. There are many tips regarding SEO, but as the subject matter is the 2014 World Cup, one of the key things to do is create a specific landing page oriented event.
To optimize a page destination puedess use planner Keywords of Google , which is free and is only necessary to generate a free Google Adwords to access it. With this tool it is possible to distinguish which words are those having a higher search volume and from there decide what to put on the landing page.
Overall, a good landing page will contain the following items:
- Clear titles and objectives: include your main keyword in the title. Make a catchy title that clearly communicates what you sell.
- Short texts: a very long text scare customers by boring, try to avoid.
- Simple design: the design should be beautiful but simple; avoid placing other elements that may distract the user and away from a potential purchase.
We recommend you look at these 9 tips for Ecommerce SEO and put some into practice.
April. Remarketing is also a good idea:
To use a remarketing strategy you got to add a remarketing tag to your web site in order to reach people who previously visited. That way you can show relevant and targeted ads when operating internet or when making a search on Google. For example, when users leave your site without completing the purchase, you can use remarketing to bring them back and try to finish the process.
May. Optimize your checkout
According Baymard Institute, 67.91% of potential customers abandon the basket during the online purchase . To avoid this many losses, a good solution is to have a simple process and optimized checkout. If the user must go through many pages before concluding the purchase, you may get bored and abandon the cart (4 pages is the maximum recommended by specialists).
These other tips can also be helpful to optimize your checkout:
- Editable Cart: allows the client to make changes to your cart before completing the purchase.
- It offers payment alternatives and be clear about them: It is essential to inform policies on payment at the beginning of the buying process to avoid customer frustration later.
- Be clear about the delivery: you Manages customer expectations by providing accurate delivery times for products information.
- Be clear about the Security Code Credit Cards: You may seem silly but many people do not know where the source is located and frustrated when it comes to closing the purchase.Therefore, I know teaching: You included a picture showing where this code is located.
- Be clear with Error messages: many times to complete an order form you see a window informing you that an error has occurred, but without explaining where or what has gone wrong. To avoid customer anger, provides examples of possible errors.
6. Creates relevant content on the World Cup
If your ecommerce site has a blog, fail to raise the World Cup related content. That will help your site be better positioned in the search engines and probably boost your sales. It is important to create really relevant to the audience you are aiming content. Avoid abusing promote your products in such content, if you need to promote a product, do it indirectly.
If you have not got a blog for your business but you want to create one, we recommend you read our guide to create a company blog in 3 steps .
7. Abuse the power of social networks
Social networking has a huge power boost your brand. It is for this reason that you need to use them consistently; longer to release your products, invite postings read your blog, or to interact with your followers. It is also important that each page on your site now contains buttons corresponding social networks that enable content sharing. Here you can see an example of this:
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