The best 9 Tips for Ecommerce SEO in 2014

Search engine optimization can be crucial in generating a potential customer visits your web site or online store. Having a good strategy SEO (Search Engine Optimization) or Search Engine Optimization can help your site to appear well positioned in the various search engines. Here are some basic tips to improve your ranking.

Searchers should be able to "read" your site

This is not only the first tip but it is almost a rule. If search engines are not able to read the content of your website, then it is impossible that your site has a good position regardless of the efforts you make.

Now, what do you do for your site to be interpreted by a search engine? Most importantly, avoid using Flash, as search engines do not interpret it as well as the classic HTML.

If you do not know what Flash is surely not have nothing to worry about as hard as you are using. However, if a designer has made your site, then it is advisable that you check with him if you have used this tool.

Choose your domain thinking in searches

The choice of the domain can also impact the results of your SEO strategy. Surely your first option is to choose the name of your brand for the domain. For example, if your company selling web templates called "My templete", the traditional domain would choose as mytemplate.com.However, that domain is not helpful when it comes to position your online store for searches like "web templates".

The use of exact match domains, ie domains that exactly match the search term for which you want to position can have a big impact. 

After a Google algorithm update called Penguin , abuse of these techniques has been penalized.Avoid excessive use of hyphens in your domain such as the-best-web-templates.com. 

It is also important to note that the benefit of partial matches has not been tested.Continuing the above example, there is evidence that a domain like mywebtemplates.com influence the ranking.

On the other hand, the same study mentioned above shows that short domains tend to have better positioning than long.

Avoid duplicate content:

Duplicate content is content that is contained in more than a web address (URL) and this negatively affects the positioning of your site. Duplicate content is a problem for search engines because they do not know which of the two pages show and in what order.

Unfortunately in ecommerce is very common phenomenon since the products usually have more than one URL. Continuing the example, it is common for the website templates download can be accessed through webtemplates.com / fashion industry-designer template or through its category from webtemplates.com/fashion industry/designer template

However, using the tag rel = "canonical" you can tell search engines to both files are the same and prevent this harm you. 

If you have a store where you sell third-party products, eg in the case of electronics stores,avoid copying the product description of the manufacturer's description and paste it to your store. This will be identified as duplicate content and is harmful. Compose your own product descriptions and includes therein the various search terms that users can use. If you need help in writing your descriptions, you can read our recommendations on how to write good product descriptions.

Get links to your website:

The more links linking to your site the better your positioning. Additionally, the number of linking root domains or across domains that include a link to your website even more impact on the ranking of your site. That is, it is better to have two links to two different two links from the same domain domains.

However, you must be careful when getting links since not all links have a positive impact.Surely you find services that allow buy links to your website, also known as link buildings networks. Google penalizes the use of such services and the positioning of your website will be affected if it detects that you have used these links. Anyway, if you're not familiar with these services do not have to worry.

Optimizes text links:

Search engines do not only see the URL link which directs but also the text chosen for the same.Taking as an example the link: search leader in emirates , the link goes to google.com and the text is "the leading search engine in emirates." Search engines take the text to determine which terms users associated with a page.

Of course you can not control the text that users choose to reference your site. However, you can choose the text of internal links of your store and your blog. For example, avoid links like"buy the best web templates doing here . "texts like" click here "are not good because they give you information on what type of search engine content there. Instead, you could use a text like " buy the best web templates . "

Generates unique content:

The best way to generate links to your site is simply creating good quality unique and high quality content. People will link to your website if you find content you like.

The first step to having good content is to have a good store. A shop with a beautiful design and interesting products with good pictures .

Additionally, having a blog and publish content related to your industry is one of the best SEO strategies you can implement. For example, if you have a fashion brand, you can talk about the latest trends, events, parades and more. These posts are included in search results of search engines and are useful for getting links to your site. If you want to create your blog, we recommend the post where we tell you what you need to know when creating your blog and evaluate different platforms .

Think SEO when naming your products and categories:

The name of your product is a central part of the page and your product is something that search engines use to show in search results. Often a unique and creative name like "awesome" for your templates will make your brand look shirt. However, keep in mind that few people looking for "awesome" is looking for templates, and the number of searches for "awesome" is significantly lower than that of "templates".

Name the products from your online store and their corresponding categories thinking about how users search for what you offer. If you do not know how users search for your products, you can use the Keyword Tool from Google .

In the above example you could name it "awesome web templates'" under the category "web templates". This will indicate clearly seekers your product it's a webdesign template and is a potential result when people search for these kinds of templates.

Compose unique titles and description Meta tags for each page:

One of the most common mistakes in web sites mainly in ecommerce is to use the same title and the same description meta tag on every page of the store. If you click it created a page, either a page of a product or page "about us", it is because you wanted to communicate something in particular that was not in the rest of the site. Sure that the HTML title tag and meta tag description reflect the unique value of every page of your store.

Remember that the description should be written for one person and not be a simple list of keywords for which you want to position your site. We also invite you to read the recommendations of Google to create good titles .

Use Google Webmaster Tools:

Google Webmaster Tools is a free tool provided by the search engine which enables you to view the status of your site in Google's index and optimize your positioning. Among other things, allows you to:

• See how often Google includes your pages to your index.
• See which pages Google ignored.
• Analyze what search terms your site is showing.
• Send and view the status of the sitemap file on your site .

And many other important features.