Subject to the requirements of a search robot can lead to mistakes that will ultimately reduce our search engine position and the value of our pages.
Good or bad PageRank is meaningless if we attract visitors with delusions or if they will not offer what you are looking for. The PageRank should be seen as a measure, as a result of the deal is done and not as a goal to achieve.
The search for excellence, which is leading the way in Internet searches is undoubtedly Google .
As a result, be in a good position in Google has become a goal that can be reached to haunt a majority of web publishers.
This search PageRank can degrade the quality of the entire network. If the search quality deteriorates, the search engines will have to meet again and begin the race for the position.
Some elements of PageRank
The PageRank, or Castilian, the page position in the search engine results, is calculated from a formula known and it is based on several factors.
Among these factors is the number of links to relevant pages that are sent from a site and the number of links that are received, ie the pages the site links and pages linking to our site.
This review links, considered as an indicator of the relevance of a site, has the effect of encouraging some publishers to fill their pages with irrelevant links or manipulated relevance.
The phenomenon known as Google bombing and other more subtle manipulations, can be seen as examples of why the true significance of a site can not be measured by the mechanical behavior of a "calculator links."
Outbound links
This site has begun to use a single page farewell to most of the external links, this greatly reduces the number of external site links.
For the visitor can be a minor annoyance or a polite farewell, depending on how you look. For Google Pigeon probably a break, and our PageRank perhaps be a wet blanket.
This technique is intended, is used to warn off our site. The possible effect on PageRank as collateral we see what we do not care too much.
Even if our pages were full of useful links to other sites we find that have little value to visitors because they will use to "pass them" only.Much artificial traffic and little content of interest.
Inbound links
Get links from other sites is one of the things that "punctuate" when to get a good ranking in the PageRanking.
The downside is that many sites are dedicated to establishing links meaningless to pages that aim to promote and Google is reacting to this practice penalizing such linked sites.
It's good that links a page receives but the condition is that these links are relevant and based on the actual content of either site.
Site Content
There are other elements in the calculation of PageRank to prevent the disappearance of our sites in search engines, such as content analysis, which has some weight in the evaluation of web pages and should have more weight in the future.
As the semantic analysis of the pages they visit robots will have more content and more weight is perfect.
Another feature is that the content is the only real method of generating relevant to customers search engine results; seekers today must be able to deliver relevant results to the user, not just pages with a good list of links.
Language and Speech Quality
Closely related to the content, the language used is an element that can influence the positioning of a page.
The machines looking content more easily recognize correct language, free of typos and spelling and grammatical errors, other than those sloppy, misspelled or excessive typos pages.
Not only machines prefer correct language, readers also prefer face-readable content.
The site structure
A website with a defined structure, understandable, with good navigation systems will make it easier for people to visit as much by search engines.
The organization of our pages is also a factor that helps give weight to relate among themselves and with other pages and have a positive impact on search engine rankings.
This general organization of the site is necessary to add the specific organization of each of the pages. A proper use of title tags and paragraph are essential to make the site readable and that our content can be assessed and indexing by bots.
Coding and Standards
In the source code of the page (the HTML name) character set is specified, labels are used to distinguish the titles of paragraphs, you can add additional content for different browsers, etc..
Meet the standards, at least a little bit, improving the visitor experience. The browser shows a more or less similar to that page and prepare for it to be accessed by various types of equipment degradation is acceptable.
Being the latest technology is important, but remember that some users will be excluded. Is much more favorable to be 'penultimate'.HTML version 4 and discreet use of style sheets are guaranteed compatibility and accessibility.
The right target
When writing a page to publish the aim is to disseminate and make information accessible.
Being in the top or bottom of a page of results may seem important, but we must never consider a goal but a consequence.
Ideally it will be a result of the quality of our content, the relevance of the information provided, the interest you have for the reader, etc..
Our goal should never be the PageRank itself.
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