Alexa Internet was founded in 1996 and bought by Amazon in 1999; operates directly on the site and its purpose is to collect statistics on the web. Alexa collects through various data sources on internet users visit sites that, as would the audience measurement systems for mass media.
The algorithm used to determine the Alexa.com ranking is very simple, is based on traffic recorded during the last three months of all users who have installed the toolbar Alexa.com (Alexa.com toolbar). This traffic is based on parameters such as visit the visited web pages and site, "visited pages" refers to the number of times a user has the toolbar installed Alexa.com going to a specified URL. However Alexa.com clarifies that if a user visits the same URL multiple times on the same day, all those visits will be taken as one.
For traffic to your website, you can visit the section 'Traffic Rankings' anywhere Alexa: only must enter the URL in the field and click the 'Get Traffic Details' button. Below is the graph of web traffic will appear and you will see a few pieces of information which will be of great help.
Alexa How it works?
To make classification, 'alexa.com' collects two types of information: the number of unique users accessing a page and the number of page views, ie, the total number of times a user requests a particular web address. To avoid the production of page views via automated engines, alexa.com considered several requests for the same address by the same user on the same day as a single page view. And the good thing is that today we have all the hits until you do not have the Alexa toolbar UNDER TEMP. With this process, alexa.com consolidated its 'ranking' as the most objective and reliable Internet index and reflects the tastes and preferences of users worldwide, although there are many differing opinions on this, admitting that Alexa is not as reliable as they paint.
What is the ranking?
When we want to monetize our website through banners or other means, some advertisers may ask us what our alexa ranking to have references on our site. They also can be useful when you want to compare audiences websites in the same industry, for example, two technology blogs. Here if we have an estimate of which of the two-or more-get more traffic. Although we will not know where it comes from this traffic, search engine, ppc ... we can get an idea of what your progress and compare it with ours.
If you install the Alexa toolbar or addon for browser, you will see information about the site that you are visiting, but the main functionality of the bar is presented in a global ranking of the site visited and if the ranking is less than 100,000 show the evolution of the ranking of the site on which they are placed. In the lower Alexa.com ranking of a website, the better; this indicates that the site will be ranked 1 has the most important to Alexa.com. Alexa.com works opposite to Google PageRank ranking where the maximum you can have is 10 this being your best.
How to improve our ranking in Alexa?
There are a myriad of tools, tips and tricks to increase alexa ranking. Adding button alexa, make a series of redirects to our blog in our internal url's, install the alexa toolbar, etc ...
* The first thing you should do is install yourself an Alexa plugin in your browser. With that, your own visits will be recorded, if the daily visits in a month would be about 30 visits, it's something. Next, you ask friends and colleagues to do the same. You will be surprised to see how this single operation enough to make up a little ranking. Click here to download the bar
* It is also useful to write post dedicated to Alexa. This should call for interested Internet users and mechanically increase your Alexa ranking.
* Install Alexa Widget that shows your ranking is also positive indicator face up in the rankings.
* Another trick would be to ask your friends to see and rate the profile of your site Alexa. Nobody knows for certain how much impact this may have on your rankings but it might help somehow.
* Include the address of your web site in your email signature when you participate in forums webmasters or bloggers. They usually have the toolbar installed, so when entering your site will see benefit not only your comments but with an improvement in your ranking.
* Post content related to webmasters. This may fall into the category of search engine optimization (SEO), a field in which most webmasters have the toolbar installed. Promote your content on social networks and webmaster forums.
* Post on social networks, forums or computer technology and Asian forums. Many webmasters have suggested that East Asian users are big users of the Alexa toolbar. That's why in the top 500 Alexa find lots of Chinese and Korean sites.
* If you have a blog, you create a section Alexa and use it to include any articles or news about Alexa. This acts as an easily accessible resource for webmasters or casual users and at the same time help your ranking. You can also add the tag "Alexa", will influence. Every point counts.
* Obviously writing quality content on your website is the best way to attract visitors and logically safely increase your pagerank.
* Install the Alexa toolbar on all computers you regularly use, the work or even cafes.
If you have in mind all these tips, rest assured that over the months your going to see increased ranking.
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