Ecommerce solution: write good descriptions for your products

The descriptions of products are a key issue in internet sales. Not only do we have the product in question, but also tell us how much our salesman knows about it. A poor description indicates that our salesman probably does not know much of the product, or who did not want to devote effort to write something interesting.

On the other hand, an encouraging and useful content description, predisposes us to purchase good and gives us a good picture of our vendor. Here we give you clues about what to include and what to avoid in the descriptions of your products in your online store.

1) What to include in a description

• Important details of the product: It is essential that all product data are present.Examples include: size, color, detail, material, weight, etc.. Depends on the product you sell.
• Arm bulleted lists (the dots on the side, as I'm putting this list here): It is important for readability of the content, especially if we will list characteristics of our product.
• Explain why they should buy the product: Our prospect is perhaps not decided yet and need to know why you should buy the product. We can tell how our product is used, in what situations would use it, how our product will make him happier. Think of commercial television, none of them mentioned only product features but gives us an idea of ​​how the product will make us happier.
• Plabras key: It is important that our product description has keywords that are associated with it. This helps search engines to find it (the famous SEO) and makes our customer know that the product is indicated.

2) What to avoid in a description

• Terms and conditions: O return policies or shipping . It is important that our clients know these things, but we must not widely included in all our products. If you're using Cloud Shop to create your online store , you can create special pages for these issues and your products simply include a link to them.
• Copy others: Many stores use other descriptions taken for their products. This is bad for many reasons. For one, the copy content makes search engines like Google penalize us, making our site not appear in search results. On the other hand, our client probably know the description copy us and that will transmit an amateur feel, why buy someone the time to write an original description was not taken?
• Many colors and images: The description is mainly to include text (or possibly a video).The images must be included with the other product images . Anyone visiting the online store will be waiting to read about our product and does not want to difficulties reading images with colors or excessively.